Luck Iron Fish
About Lucky Iron Fish
Lucky iron fish is a growing social enterprise with a mission to improve the health of users in an impactful way. Lucky Iron Fish is a carefully formulated health innovation that has been shown to substantially reduce instances of iron deficiency andiron deficiency anemia. As a certified B-Corp we are committed to doing business in a socially responsible way.
They were developed in 2008 by Canadian health workers in Cambodia, and in 2012 a company, The Lucky Iron Fish Project, was formed to develop the iron fish on a larger scale, promote them among rural areas, and distribute them to non-governmental organization partners.
Overview
With a new product for the Indian market, Lucky iron fish has introduced an iron leaf, which works the same way as the iron fish. The brief to this course was to design sustainable packaging which makes it easier to transport.
About Luck Shakti Leaf
One Lucky Shakti Leaf provides your family with a significant proportion of their daily recommended intake for up to 5 years. All you have to do is cook with it. once you boil it in water, the leaf releases iron content into the water. It's a simple, affordable, solution anyone can use.
Construction
The symbolic leaf represents the Tulsi, a leaf with a lot of medicinal properties. The Tulsi is considered to be holy in the Indian culture. The circle around the leaf represents the pot or pan in which the leaf is suppose to be used.
The color mint green is associated with balance and harmony. We used the above colors to symbolize balance, good health and nutrition.
Packaging Design
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